Finding cool people requires thinking about things a little differently. You can’t simply call someone on the phone, inquire about their “coolness” and invite them to a focus group. Instead you need a snowball recruit. You need to find people who know cool people, who know other cool people ...
Shoes, sleep and designer cupcakes?
To find what’s cool requires finding cool people. But the really interesting thing about cool people is that they don’t know they are cool. So what do you do when you need to find cool women to help you design a lifestyle brand?
That’s just the type of challenge you may be facing,
and we can help.
Murphy Marketing Research/TRENDTOWN in Milwaukee, Wisconsin specializes
in marketing research. We conduct qualitative and quantitative market
research including focus groups, in-depth interviews (IDIs), ethnography
and surveys. We conduct online focus groups, online surveys and
telephone interviews. about you |
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