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Our client, a major retailer, presented us with the challenge of gathering the opinions of shoppers as they experienced a newly designed retail “concept” store ...
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Imagine being able to gather information from your customers at the actual point of contact - right
at the moment they experience your product or brand. Truly, nothing could be more "fresh" and we have
developed an efficient methodology for doing just that - a fresh research technique that combines the old
with the new. Our recipe is simple - we utilize emergent Web-based survey technology to take the survey to
the consumer. We call it "immersion interviewing" because we are literally merging the technology with the
consumer at the point of experience. An ideal marriage of online survey technology and the mall intercept
concept, immersion interviewing gives our clients the ability to gather critical data at a critical moment: the
point at which the consumer experiences the brand. |
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