Imagine innovating in a category with virtually 100% consumer penetration, a strong stable of formidable competitors and a price ceiling of approximately $3.99 ...

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It's time to light a fire under the traditional focus group and turn up the heat. Introducing Sparks!
Murphy Marketing Research/TRENDTOWN’s proprietary panel of creative consumers. What exactly is Sparks®? Sparks is a creative and idea generation panel that clients can engage for idea generation and refinement, new product brainstorming, packaging, product naming, promotions and positioning development. We call them idea sparkers. There’s something special about them. They’re highly engaged, well-educated and involved in the world around them. They might be teachers, artists, physical therapists, lawyers and bankers. All have strong ideas and are not afraid to share.

Our Sparks® panelists are recruited through a multi-step screening process based on scientifically developed measures of creativity and personality traits. They are willing to learn and research your business, listen to your challenges, consider your goals and then, move forward with ideation.

  


Murphy Marketing Research/TRENDTOWN in Milwaukee, Wisconsin specializes in marketing research. We conduct qualitative and quantitative market research including focus groups, in-depth interviews (IDIs), ethnography and surveys. We conduct online focus groups, online surveys and telephone interviews.
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