|
|
|
 |
|
|
Great new products found at Sephora in New York City.
Fresh® offers rice, sake and flower petal-infused beauty products. |
|
Fred Segal in Los Angeles perfected a store within a store.
Is this a new way to buy clothes? |
|
| Trends start on the coast ... This "goddess wear" was discovered in Venice Beach in 2002 - three years before it went mainstream at Marshall Fields |
|
|
|
What's a Streewalk®?
Streetwalk® is great way to uncover category and retail trends
and get a first-hand look at how your brand lives in the actual retail environment.
It's a terrific opportunity to:
- Find out exactly how your target experiences and interacts with your brand
- Take a closer look at shelf space dynamics - how your brand is merchandised, how it
competes for shelf space and how your packaging appears from the consumer's point-of-view
How is a Streetwalk® conducted? By hitting the streets – literally. Key retailers in three to four markets are selected. We shop these retailers, just like regular customers. Only we talk to anyone and everyone who will talk to us. Store clerks, managers, purchasers and shoppers all have something different to say and it all goes into understanding your brand’s equity. Some interviews are pre-arranged; many are simply ad-hoc. Along with the interviews, we take hundreds of photographs. In the end, the interviews and the photos tell the story.
A Streetwalk® is an innovative and interactive way to bring your brand to life and understand exactly how it is positioned, executed and perceived.
|
|
|
| |
|
|
|
|
|
