The selection of a particular research technique should be based on the study objectives. Quantitative research measures the size of the canvas and the dimensions of the landscape. Qualitative research paints the picture. Together the two add color, light and texture to the room.

The qualitative, quantitative and ethnographic research tools we use are listed below. But like any artist knows, it’s how you blend the colors and the style of the stroke that creates the story.

We use a wide variety of brainstorming and projective techniques including collages, Show Me Your World® exercises, Cool Women techniques, Bridging®, laddering and homework assignments in our qualitative and ethnographic projects.